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Ten Yulia Pavlovna – Ph.D., professor of management and economics of customs service dpt. Rostov branch of Russian customs academy. Rostov-on-Don, Russia.
Goudakov Vladimir Viktorovich – Doctor of History and Sociology, associated member of LADYSS, the subdivision of the National Centre of Scientific Research, France.

In this article the authors develop synthesis of axiological and symbolic approaches to the analysis of the regional culture of the North Caucasus. The culture of the North Caucasus people is represented as complex structured set of symbols. Most of the cultural symbols of people of the North Caucasus have their origins in folk mythology, folklore, religion, art and history. In the post-Soviet period search for symbols which are capable to integrate all people of the Caucasus became particularly actual. Hence, the authors refer to the results of opinion polls which can contribute to the search for new generally valid symbols of the North Caucasus.

Key words: symbol, regional culture of the North Caucasus, symbolic system of culture of the North Caucasus.