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Nazhavat N. Abueva – Ph.D. in Philology, Professor, Dagestan State Technical University, Makhachkala, Dagestan Republic, Russian Federation.
Atikat Sh. Archilaeva – Assistant Professor, Dagestan State Technical University, Makhachkala, Dagestan Republic, Russian Federation.
Yulduz U. Khochavova – Ph.D. in Philology, Associate Professor, Dagestan State University of National Economy, Makhachkala, Dagestan Republic, Russian Federation.

The last decades have witnessed a growing interest in the contribution of pragmatism and non-verbal semiotics to the study of communication. Pragmatics rooted in philosophy, anthropology, sociology, explores language in social contexts, the ways in which people create and understand meanings through language. This branch of linguistics was developed in the 70s last century. The term pragmatics was invented in the 1930s by philosopher and psychologist C. Morris. According to his theory, signs do not refer to physical signs, but to the tone of voice and body language, i.e. movements, gestures, postures which often accompany speech. The application of semiotic concepts and methods in the field of cultural research today is the production and interpretation of meanings that are created through the deployment of the actions of objects that function as signs. The system of signs is made up of semantic relations that may exist between these signs. Such a relationship unfolds in space and time. The main attention in this work is paid to the consideration of the ways and means of expressing consent and disagreement in the language of the peoples of the countries of the Black Sea basin and the Balkan. A comparative typological study of the symbolic meaning of this expression in the non-verbal language of the people of Bulgaria and neighboring countries under the rule of the Ottoman Empire has been carried out.