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Nargilya A. Gadzhieva – Ph.D. in Philology, Associate Professor, Dagestan State University of National Economy, Makhachkala, Dagestan Republic, Russian Federation.
Diana Sh. Asulova – Ph.D. in Philology, Associate Professor, Dagestan State Pedagogical University, Makhachkala, Dagestan Republic, Russian Federation.
Yarhanum R. Yarova – Ph.D. in Philology, Associate Professor, Dagestan State Pedagogical University, Makhachkala, Dagestan Republic, Russian Federation.

Semiotics began as an academic study of the meaning of words (linguistics), switched to the study of the people`s behaviour (anthropology and psychology), then to the study of culture and society (philosophy and sociology), after which it switched to assisting in the analysis of cultural products. Semiotics has recently become a methodology for the study and analysis of national costumes, everyday clothes, food, consumer behaviour, etc. In the value picture of the world of a certain ethnos there are the most significant cultural and semantic dominants for it, defined in cultural studies as concepts. The main object of the study of semiotics of culture is the hierarchy of sign systems of both existing and historical culture, as well as the relations between these sign systems. The study of the cultural space is carried out through the study of ethnoculture, the main focus is on the consideration of semiotics of culture and ethnocultures of the Bulgarian and Macedonian peoples on the examples of national clothing, features of national cuisine, with a focus on their social significance and interrelationship.