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Dinara Ya. Gordienko – Ph.D. in Philology, Associate Professor, Rostov State University of Economics, Rostov-on-Don, Russian Federation.
Elmira A. Imanmagomedova – Ph.D. in Philology, Dagestan State Medical University, Makhachkala, Dagestan Republic, Russian Federation.
Aida I. Akavova – Ph.D. in Philology, Associate Professor, Dagestan State University of National Economy, Makhachkala, Dagestan Republic, Russian Federation.

Culture is made up of many elements. Some of the elements are more obvious, others less: clothing, language, food, customs, beliefs, values, religious beliefs, superstitions, etc. In recent years, there has been an increase in academic interest in the culture and heritage of the Black Sea region. The increased emphasis and interest in issues of national identity in the states of the region have made a significant contribution to scientific discussions. The culture and language of Georgia has changed, enriched and developed in the process of centuries-old history, forming unique customs and traditions. At the same time, the issue of national dress in the historical and cultural aspects, its connection with national identity was rarely considered in publications. It was emphasized that the Georgian national costume reveals cultural traditions, history, beliefs, ideas about the beauty of the Georgian people.