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Ten Y.P., Gudakov V.V. Symbols of the regional culture of the North Caucasus / annotation

Ten Yulia Pavlovna – Ph.D., professor of management and economics of customs service dpt. Rostov branch of Russian customs academy. Rostov-on-Don, Russia.
Goudakov Vladimir Viktorovich – Doctor of History and Sociology, associated member of LADYSS, the subdivision of the National Centre of Scientific Research, France.

In this article the authors develop synthesis of axiological and symbolic approaches to the analysis of the regional culture of the North Caucasus. The culture of the North Caucasus people is represented as complex structured set of symbols. Most of the cultural symbols of people of the North Caucasus have their origins in folk mythology, folklore, religion, art and history. In the post-Soviet period search for symbols which are capable to integrate all people of the Caucasus became particularly actual. Hence, the authors refer to the results of opinion polls which can contribute to the search for new generally valid symbols of the North Caucasus.

Key words: symbol, regional culture of the North Caucasus, symbolic system of culture of the North Caucasus.

Ten Yu. Intercultural differences in Black Sea area people / annotation

Yulia P. Ten - Ph.D. of philosophy, professor. Rostov branch of Russian customs academy. Rostov-on-Don, Russian Federation

The Russian Federation is one of the countries of the Black Sea region cultural zone. Since the ancient times, the territory of the South of Russia has been a zone of dia-logue of different cultures, religions and civilizations. In the process of intercultural communication, representatives of different cultures have been aware of the degree of intercultural differences between them. The author justifies the thesis that communication between representatives with a similar cultural background has wider prospects for mutual understanding than communication between communicators with different cultural bases. The article analyzes the problem of growth and reduction of cultural differences between post-Soviet countries. In particular, the author points to the fact that the creation of the Eurasian Economic Union is a factor that promotes the effectiveness of intercultural communication between the member countries of this union.

Karadjova V., Gayko E., Ten Yu. Role of import duties for a small open economy / annotation

Vera Karadjova – Ph.D., associate professor. Head of departments: customs and freight forwarding, management in service sector; security and finance control. University of St. Kliment Ohridski. Ohrid, Republic of Macedonia
Elena B. Gayko – M.A., associate professor of the Foreign languages dpt. Russian customs academy. Rostov-on-Don, Russian Federation
Yulia P. Ten - Ph.D. of philosophy, Professor of Management and Economic of Customs Department, Rostov Branch of Russian Customs Academy. Rostov-on-Don, Russian Federation

Any national economy, regardless of its size, diversification of natural resources and products it produces, and regardless of the degree of economic development, more or less realizes interaction links with the rest of the world and cannot remain outside the process of globalization of the economic flows. Emphasis should be placed on the comparative advantages the economy has, especially if it is a small open economy. Thereby, the central role is played by the fiscal and especially the customs policy of the country, as well as the correct positioning of import duties both for the realization of the fiscal as well as for achieving the stimulus goals. Fiscal policy, positioned in the stage of redistribution of social reproduction, besides economic, also realizes political, protective, social, demographic, educational, scientific, health, cultural and other goals, while indirectly acting on the other stages of social reproduction (production, exchange and consumption). By the example of the Republic of Macedonia as a small open economy, the paper intends to illustrate the role and significance of import duties in the direction of optimizing the realization of the fiscal policy objectives.

Ten Yu. The Use of Mythological and Religious Symbols in The Territorial Marketing of the Black Sea Countries / annotation

Yulia P. Ten – Ph.D. (Advanced Doctorate) in Philosophy, Associate Professor, Management department, Financial University under the Government of the Russian Federation, Moscow, Russian Federation.

The article develops a symbolic-value approach to the analysis of branding in territorial marketing. The purpose of the study is to analyze the construction of the Black Sea region brand based on the appeal to mythological and religious symbols of past cultural eras in the history of this territory. A semiotic approach is used to analyze the problem of territory branding. The author considers the brand as a complex symbolic structure that narrows the territory as an intangible asset. It has been revealed that the cultural heritage of the Black Sea region ancient civilizations, especially mythology and religion, is the main one in formation of a positive image of this territory. The idea is substantiated that ancient mythological and religious symbols are important elements in the construction of the Black Sea region collective identity. It is recommended to refer to ancient symbols in developing a strategy for promoting the Black Sea territory brand. If ancient symbols acquire new, more modern meanings for interpretation by consumers, the brand of the territory will eventually become more competitive.

Ten Yu. Culture of The Peoples of The Black Sea Region Countries in The Context of The Global Culture Formation in The Era of Globalization / annotation

Yulia P. Ten – Ph.D. (Advanced Doctorate) in Philosophy, Associate Professor, Financial University under the Government of the Russian Federation, Moscow, Russian Federation.

The relevance of the appeal to the study of the development of culture on a global scale is due to the fact that in the modern period no people or region or country can exist in isolation. In the face of the latest challenges of globalization (the pandemic, the environmental crisis, the threat of man-made disasters, etc.), all countries must join forces in solving world problems. The author proposes a structural-systematic approach to the analysis of the essence of the phenomenon of culture. Hence, the goal of the research is to analyze culture as a complex structured system. In the article, culture is considered by analogy with the "iceberg culture" model, consisting of different layers. The author`s attention is focused on the analysis of the process of forming the upper (world) layer of human culture. This layer of culture is a system of ideas, ideals, knowledge, norms and values that are accepted by most countries of the world. The adoption of this system of meanings of the world culture is an important step towards overcoming intercultural communication barriers. Thus, the author draws attention to the fact that although since ancient times the countries of the Black Sea region have been united by a common cultural history, political and trade and economic ties, nevertheless, barriers for mutual understanding have not been eliminated yet. Therefore, today it is very important that all the peoples realize the need to find ways and technologies to form a common language of the world culture.

Don State Technical University
Tbilisi State University
Moldavian association of international law
DANUBIUS University
Varna Free University 'Chernorizets Hrabar'