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Mustafayev Mustafa – Ph.D. of pedagogical studies, professor. Dagestan state pedagogical university. Makhachkala, Dagestan Republic, Russian Federation.
Mustafayeva Maida – Ph.D. of philosophy, professor. Dagestan state pedagogical university. Makhachkala, Dagestan Republic, Russian Federation.
Magomedova Zuleikha Magomedovna – senior lecturer of philosophy and culture study dpt. Dagestan state pedagogical university. Makhachkala, Dagestan Republic, Russian Federation.

All-Dagestan patriotism is considered as one of the most significant components of modern society development, and also as a feature of patriotism expression in especially specific multicultural region, as the Republic of Dagestan appears to be. The authors of the given article consider the concept “ all-Dagestan patriotism” as historically formed moral self-identification feature of Dagestan people, as a high step of emotionally-moral positive relation not only to people of their nationality, but to all so called “Dagestan people” of other nationalities. This is the feeling of the common motherland, common destiny and common perspectives of progressive development.
The highest level of all-Dagestan patriotism is the deepest comprehension by people of various nationalities of their own responsibility for destiny of their common all-Dagestan motherland. As authors note this is possible only when a person is free from individual, group and national egoism. Sociological quiz of republic’s population, conducted by the authors in different years of self-identification problems approved that “all-Dagestan” directivity of various nationalities people – personally prevailed on dozens of percent in comparison with ethnonational, nationally – personal identification.

Key words: patriotism, all-Dagestan patriotism, self-identification, traditions, customs, spiritually-moral person, multicultural environment.

Mustafaeva Maida – Ph.D. of philosophy, professor. Dagestan state pedagogical university. Makhachkala, Dagestan Republic, Russian Federation.
Mustafaev Farid – Ph.D. of philosophy, associate professor. Dagestan state pedagogical university. Makhachkala, Dagestan Republic, Russian Federation.
Mustafaev Mustafa – Ph.D. of pedagogy, professor. Dagestan state pedagogical university. Makhachkala, Dagestan Republic, Russian Federation.

It has been carried out a comparative socially-philosophical analysis of value orientations of the modern Dagestan youth, its relation to national and international problems in the region. Sociological material quiz and analysis of Dagestan students opinion is indicated there: DSU, DSPU, DSMA, DSTU and DSAA. Distribution of answers according to universities gives differentiating picture of students value orientations. Thus, for instance, during sociocultural and ethnonational values research of various socially-ethnical cultures modern studentship, the answers to the question “What do you follow in your behavior?” shown that traditions and customs of elders, ancestors act as the basic behavior regulator for 52,1 % of Dagestan students. Also the opinions of “relatives and friends”, surrounding people significantly influence on Dagestan students. Many students act in a certain manner by force of “habit” (17%), and “calculation” (12%) stands behind their actions. A lot of people follow “exiting national traditions” in their behavior (64, 6%). Behavior formation on “calculation” is accepted to consider as pragmatic tendencies manifestation in a person moral orientations, which in their turn, act as the result of socially-political instability of modern society, changes in the sphere of labor and personal relations, reflect disbelief to the authority and surrounding people. Birthplace and nationality of a person, settled factor can also significantly influence on his value system formation. According to the results of the research, natives of the Dagestan village are in their behavior more inclined to follow “surrounding people opinion” (35%), “existing national traditions” (35%). Urban students – “opinion of relatives and friends” (27%), “habit” (13%), “law” (10%), “intelligence” (60%). Determination of a person moral quality in the ethnonational environment is considered to be the important moment under the value orientations analysis of the Dagestan student youth.
It turned out that the students of the Dagestan universities more over appreciate in people such qualities as honesty (68,7%), kindness (40,6%), industry (28,7%), modesty (28,1%) and self-esteem (25,7%). But patriotism and internationalism are more highly ap-preciated by the Dagestan students (60,9%), than other personal qualities. The idea about Dagestan students estimation peculiarities of some or other features, person qualities, be-ginning from patriotism, gives us their further analysis depending on gender, speciality, university, nationality, place of birth and a year of study. If speak about patriotism and in-ternationalism separately in the respondents estimations according to the indicated para-meters, then men (youth) (63%) highly estimate the given quality, than women (girls) (38%). The students of technical specialities (45%) estimate patriotic orientations and qualities of a person higher, than humanitarian (25%) and naturalist students (20%). Among DSPU there are about (32%) of such students, while in DSMA there are (22%), but in DSAA the given quality remained without estimation. 28% of Russian students consider patriotism and internationalism to be valuable qualities of a person. Patriotism is rather more valuable for the village natives (45%). Industry, working efficiency, patriotism and internationalism are rather more valuable qualities for men (33%), technical specialties students (35%), DSTU students (43%), equally for the students of Kumyk, Lezgin and Lak nationalities (35%), those who live in urban area (40%). Self-esteem is more estimated by women (girls) (29%), technical specialties students (31%), DSTU students (46%), respondents of Lak nationality (39%) and urban natives (34%).

Key words: value, youth value orientations, person moral qualities, sociocultural, ethnonational and interethnic social values.

Mustafa B. Mustafaev – Ph.D. of pedagogy, professor. Dagestan state pedagogical university. Makhachkala, Russian Federation.
Zarema S. Mustafaeva – candidate of philosophy, associate professor. Dagestan state pedagogical university. Makhachkala, Russian Federation. It is considered the problem of finding the formula of the inter-ethnic communication intensity coefficient in the context of the Russian modern polynational society. It should be emphasized that this concept of the theory of inter-ethnic communication is still sufficiently relevant and it was represented for the first time to the scientific community in the 1980s, by the well-known authority of Soviet Science, Professor M.S. Dzhunusov. In the view of the philosophical-anthropological and interdisciplinary approaches, as well as the migration processes both within and outside the Republic, it is justified the relevance of the studied problem, that is the problem of finding the formula of the inter-ethnic communication intensity coefficient. The concept is not only relevant, but also original. Special attention is paid to the comprehensive and interdisciplinary analysis of the concept "the formula of the inter-ethnic communication intensity coefficient" in a particularly specific region of modern Russia, such as the Republic of Dagestan, where a great number of Russian nationalities and the Republic have been sufficiently interacting for centuries. Based on regional aspect and transformation, the problem aims at the prospects of creating an integrated (variative) theoretical concept, taking into account the nature, specific characteristics and prospects of its development at a time of radical breaking of "Soviet stereotypes", traditions, analysis and evaluation of the system of national and international values and the principles of the study. Therefore, definite aspects of this reserach are objectively debatable. It covers various aspects of the problem, such as international communication (philosophical-anthropological, socio-psychological, socio-cultural, social, inculturation, identification, social contacts and relations in the system of communication and social relations).

Sarat G. Hiyasova – candidate of pedagogic sciences, associate professor. Dagestan State Pedagogical University, Makhachkala, Russian Federation.
Maida G. Mustafaeva – Ph.D. of Philosophy, professor. Dagestan State Pedagogical University. Makhachkala, Russian Federation.
Farid M. Mustafaev – Ph.D. of Philosophy, associate professor of the Department of Legal Studies. Dagestan State Pedagogical University. Makhachkala, Russian Federation.

Based on various examples, including ones with Dagestan national culture, where a place and role of prejudices and stereotypes in cross-cultural communication are analyzed. Factors in the creation of stereotypes in communication activities involved in business language were identified. There are positive and negative factors that deserve to be emphasized with the presence of stereotypes in the modern culture and in people`s minds. An integrated approach to coeducation and interaction, relation to formation of stereotypes among youth, older generation and representatives of different nationalities. The analysis of research is of scientific and practical interest for training specialists of Mass Media, public relations, in the practice of usage of problematic-developing education technologies. A negative undertone of prejudices can be overcome by education and changes of public morality. The can also disappear as a result of collapse with existing standards of conduct in a society. New aspects of professional educational activities in teaching and communication in the process of sociocultural exchange were highlighted. An overall result of the analysis is that albeit particularly challenging and almost impossibility of elimination of stereotypes from a modern sociocultural life it is necessary to make joint efforts to overcome negative thinking in cross-cultural communication